Francisca Mora
Marketing Strategy Brand
Hi! I’m Francisca Mora, a marketing professional with a bachelor's degree in BA and over 3 years of experience in campaign management, brand strategy and marketing management.
My past work experience allowed me to gain excellent multi-tasking experience and organizational skills, added to good knowledge on awareness and engagement in social media accounts and proficiency in making decisions based in data. Now, I'm looking for roles in social media and brand strategy in a very fast-paced industry that allows me to put on practice everything I have learned.
Don't hesitate to contact me to explore how my skills can contribute to your team’s success!
Work & Projects
Student Association of George Brown College
Social Media Assistant
August 2024 - Today
Toronto, ON, Canada
The Student Association of George Brown College is a student-run organization dedicated to supporting and advocating for the needs of students.
Their mission is to enhance student life through services, events, and resources that foster a strong sense of community and well-being.
Tasks
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Supported Senior Communications & Marketing Coordinator to develop social media campaigns for SA.
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Managed the official Instagram SAGBC, achieving a 4% growth in reach within a month.
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Photographed and edited images and videos during college events using Canva and Lightroom, tailoring the content for promotional and documentation purposes.
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Assisted in event management, collaborating closely with the operational manager to ensure seamless execution of college events.
Skills
Community Management
Design
Communication
Photography
Social Media Content
+9.2k views
3.3% engagement rate
+12.3k views
4.8% engagement rate
+7.3k views
2.8% engagement rate
+15.4k views
1.6% engagement rate
+9.9k views
2.8% engagement rate
+13.3k views
3.4% engagement rate
+9.2k views
2.3% engagement rate
+6.4k views
2.7% engagement rate
+11.2k views
1.8% engagement rate
Photography
Mind4Youth
Volunteer Marketing Team
March 2024 - April 2024
Toronto, ON, Canada
Mind4Youth is a nonprofit organization to spread awareness of teen mental health.
It is 100% youth-led international nonprofit and their mission is to spread awareness on teen mental health and make resources more accessible for all youth.
Tasks
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Created +10 posts and stories for Instagram page following the brand graphic guidelines.
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Conducted a company analysis to find the strengths, weaknesses, opportunities and threats that Mind4Youth may be facing.
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Developed a strategic partnership plan to form alliances with potential companies that could collaborate with Mind4Youth.
Skills
Results driven
Design
Communication
Organization
PedidosYa
Marketing Analyst
Aug 2021 - Nov 2023
Santiago, Chile
PedidosYa is an online and mobile food-ordering company that connects restaurants across 15 countries in Latin America. I worked specifically in PedidosYa Market, a series of dark stores for online purchases, with local pickup and home delivery
Tasks
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Coordinated +50 campaigns every month. such as Fresh Days and Super Week.
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Achieved +200K orders monthly and +640K sessions in the app in 2 years.
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Worked with partners like Pepsi and Lipton Iced Tea for precise and targeted campaigns.
Skills
Results driven
Design
Teamwork and Leadership
Organization
NextTime Software
Community Management, Content Creation and Web Design
Aug 2020 - Aug 2021
Santiago, Chile
NextTime Software is a company that provides intelligent technology services to deliver the highest standards of efficiency and productivity in organizations.
Services: Enterprise Resource Planning (ERP), Business Process Management (BPM), Advanced Planning and Scheduling (APS)
Tasks
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Built company brand image and managed social media content, achieving +1K followers on LinkedIn.
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Created design templates and layouts for a diverse range digital materials based on briefs from the marketing team.
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Elaborated the content for the web page and helped with the look and feel.
Skills
Communication
Design
Skillfull
Community Management
Rukai Chile
Co founder, Content Creation and Community Management
Dec 2016 - May 2020
Santiago, Chile
Rukai was a little jewelry store that we started with my best friend. We focused on silver earrings, necklaces, rings and other options in 24k gold.
Tasks
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Formulated a business plan with emphasis on growth and customer service.
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Achieved over +4k followers on Instagram, contributing to the brand awareness of Rukai by creating a strong marketing plan
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Conducted photography sessions of the products
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Constant negotiation with different providers of jewelry supplies, resulting in the reduction of 25% of costs.
Skills
Community Management
Design
Communication
Organization
